Just earlier this month at the IFA 2016 event, Beko has unveiled a new range of fridges that feature the FC Barcelona colours on the glass doors. The series comprises of four ergonomically-designed models, which according to the international home appliance brand, are something that a Barça fan would want in his kitchen. One of the famous personalities who attended the said launch in Berlin was retired professional footballer, Eric Abidal.
Though Beko, the official partner of FC Barcelona, pointed out that these latest equipment are more than just good looks. Impressively, they are equipped with a number of innovative features, too. One of these is the EverFresh+® technology that is designed to maintain the freshness of the food for longer. Particularly, it prevents the loss of humidity and even protects the Vitamin C content to keep your vegetables and fruits in good condition for up to 30 days.
The innovative NeoFrost™ Dual Cooling technology, which stops products from drying out, is also present in the new FC Barcelona-branded fridges. The appliances as well boast the IonGuard that is specifically built to release negative ion that neutralise viruses, bacteria, and particles that result in unpleasant smell.
“Our products are designed to address the everyday needs of consumers and with these four new refrigerators we have combined sleek and aesthetic design with innovative technology that ensures that food stays fresher for longer,” said Tülin Karabuk, the CMO at Beko Global. “We are extremely proud of our partnership with FC Barcelona and hope that these refrigerators are enjoyed by the over 300 million FC Barcelona fans around the world,” he added.
Meanwhile, the chief revenue officer at FC Barcelona, Mr. Francesco Calvo, as well shared his thoughts on the launch. In a statement, he commented that the four refrigerators show true innovation in function and design, and he is very delighted that FC Barcelona fans will get the chance to have them in their kitchens.
The FC Barcelona-themed fridges are expected to hit selected stores in Spain by the end of this year. It will, on the other hand, be launched in other countries throughout 2017.