Haier, a top brand of consumer electronics and home appliances, announced the release of their new BMR- Bottom Mounted Refrigerator in India. They branded the latest addition to their line as the HRB-475SS. According to the leading manufacturer, they introduced the product not just to meet the needs of the modern contemporary families in India, but also to strengthen their range of BMR fridges in the country.
“Haier has constantly focused around making products that suit the necessities of progressive contemporary families. In 2006, Haier spearheaded the idea of Bottom Mounted Refrigerator innovation by propelling industry’s first BMRs and from that point forward, we have been always developing on the idea,” commented Eric Braganza, the President of Haier Appliances (India), during the launch.
Essentially, the HRB-475SS is equipped with a couple of innovative features that make it a must-have equipment for the kitchen. Aside from its huge 450 litre capacity, it also brings an ergonomic design that helps reduce bending by up to 90 percent, allowing the consumers to access items inside the fridge with less hassle and effort. The model is said to be energy-saving, too.
“The new 450 liter BMR is aimed at making the lives of the consumers all the more easy with added capacity and great features. It also reaffirms our previous campaign, “Jhukna Mat” that disposes of the requirement for the Indian customer to bend to get to the less commonly utilized things in a refrigerator,” added Braganza.
Additionally, Haier as well designed the BMR model to be user-friendly. It sports a reversible door that lets consumers open the refrigerator from either the left side or the right side. It also has an expanded storage room for products or food items that are not frozen. This is indeed a good solution for large families. Other features of the new HRB-475SS include a one touch LED control, and the Convertible My Zone.
Haier’s HRB-475SS is available in India with a price value of INR 60,000.00 (AUD 1,200.00).