Imagine this: you’re out of milk, but instead of going to the nearest grocery, you just shut your fridge door, tap the screen, and order your milk. This may seem impossible decades ago, but it is now possible thanks to the partnership of Samsung and Woolworths. The two recently collaborated to bring the Internet fridge back to the “Land Down Under.”
The good news is unlike the first Internet fridge that hit the market in 2004 with a AUD 17,000 price tag, this newer model is significantly more affordable. Per reports, the four-door model comes at around AUD 7,499.00 and it is packed with a grocery-ordering app, three cameras, control devices, and so on. Known as the Family Hub Fridge, Jeremy Senior, Samsung Electronics Australia head said that the mentioned kitchen appliance was specifically designed for big households with busy kitchens and very little time to perform grocery shop visits.
“There’s obviously the new tech adopters who will love this but, realistically, busy families are its audience,” he said. “In our research we’ve certainly seen online shopping and food management are big drawcards for this fridge,” he added
With regard to the Woolworths app, it would not only allow users to compose a grocery list, it would also encourage them to try new food products, thanks to its 2,000 recipes collection.
“The fact that you can click on recipes and have the ingredients self-populate into the shopping basket for you means you can just exclude what you don’t need,” said Senior.
“There’s a lot of real convenience factors there that I think consumers who buy this fridge will embrace,” said Woolworths digital retail general manager Kate Langford. He also added that the Family Hub Fridge allows consumers to start a shopping list on the fridge and then complete it on their PC or send the shopping list to their smartphone.